Question 1

How do I calculate my TikTok engagement rate?

Accepted Answer

Add up likes, comments, and shares for a video, then divide by either the video's views or your total follower count, and multiply by 100. Dividing by views measures how engaging the content was to the people who actually saw it; dividing by followers measures how much of your audience engaged.

Question 2

What is a good TikTok engagement rate?

Accepted Answer

As a rough rule of thumb, an engagement rate by views of 6-10% is considered good and over 10% excellent, while under 3% is below average. By followers, 4-8% is good and over 8% excellent. These are general industry benchmarks, not official TikTok figures, and vary by niche and account size.

Question 3

Should I calculate engagement rate by views or by followers?

Accepted Answer

By views is usually more useful on TikTok since the algorithm shows content to non-followers heavily, so a video's reach isn't tied to your follower count the way it is on other platforms. By followers is still useful for understanding how engaged your existing audience is.

Question 4

Where do I find my TikTok video stats?

Accepted Answer

On a TikTok Pro or Business account, tap the three-dot menu on any published video and select "Analytics" (or view it directly under Creator Tools > Analytics in your profile settings) to see views, likes, comments, and shares for that video.

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